The Love You Take Is Equal To The Love You Make

I love this lyric. I love the Beatles in general. But this lyric especially. The first time I really listened to it, it just really connected with me. And it’s not the hippy sentimentality. It’s the practicality. To me this is saying… You only get out of life what you...

Should You Swear In Front Of Your Students?

I was inspired to write this email after I got the comment below about an article I had written. “Profanity in your marketing is a HUGE red flag. Very unprofessional” Someones very easily offended eh! So back to my original question should you swear in front of your...

If Anyone Here Works In Marketing…..

If there are any fellow Bill Hick’s fans out there you may know this one already. Bill Hicks was an American comedian with strong views, especially on marketing. But rather than paraphrase the great man here’s the quote itself directed at a packed audience. “If anyone...

How Much Do You Need To Practise?

We all know learning the guitar takes practise. And it’s pretty much the only reason your students won’t progress with their playing. But no matter how much you tell them some won’t. And they don’t progress. Do you have students like this? I know I do. Here’s a couple...

What I Teach In The First Lesson

One of the questions I get asked the most by new guitar teachers is what to teach in the first lesson. Over the year I’ve tried out lots of different first lesson ideas and looked at what a lot of other guitar sites recommend as the first lesson. And by far the lesson...

And You Can’t Do That With A Poster

So yesterday I told you the first reason Facebook ads get results. Here’s the second. You can see measure the response you are getting and instantly edit your ads to make them better for your audience! People massively overlook this, but it is some powerful stuff!...