Being able to teach guitar is important but its meaning less if you don’t have any students. In this series of blogs I will show you how to start advertising guitar lessons effectively.
Google+ is a social networking that is underused by most guitar teacher. To stand out from the crowd and to start advertising guitar lessons you need to get using Google+.
To sign up the Google+ and create a business account you first need a Google+ personal account. To create a Google+ business account click on the link below.
http://www.google.com/+/learnmore/
Create a Google+ business page to start advertising guitar lessons.
The first step you need to take is to pick a category. For a guitar teaching business you will need to choose Local Business or Place.
Once you enter your phone number and address you can your business to Google+. When you add your business to Google+ it will also be added to Google’s places for businesses. So when someone searches for guitar lessons in your area a map will appear with all the local teaching businesses and you’ll be on there. Just being on Google maps is a very effective and free way to begin advertising guitar lessons.
Customize your page’s Public Profile.
The next step will be to add you profile image and tagline.
For your profile image you can use a picture of yourself or a picture of your logo. I would recommend using a picture of yourself because this lets people know they are interacting with a real person. Making that personal connection is important when advertising guitar lessons.
Secondly you need to add your tagline. Your tag line has to be 10 words or less so you need to keep it simple and concise. Make sure you include what you do and where you do it from. These are the main bits of information you need to communicate to start advertising guitar lessons effectively. My tagline is below.
I teach guitar lessons in the Derby area
Editing your page information.
Once you’ve created your Google+ page you are going to want to begin editing it and adding extra detail about your business.
You can start by adding an introduction. In here you tell people about your business and how you teach guitar. You might want to include what sets you apart from other guitar teachers in your area and why people should come to you. Having a good introduction will really help with advertising guitar lessons.
You can also add extra information like your opening hours, link to your website and contact information.
Adding your Photostrip
Your Photostrip is five photos that will go underneath your tagline.
This is your opportunity to stand and make a connection with other people. Ideally I’d use pictures of yourself teaching guitar or playing guitar. This show people who you are and what you do and will really help when advertising guitar lessons.
Now you have a Google+ business page up and ready to start advertising guitar lessons. To find out how to use Google+ to advertise guitar lessons and get more paying students read my next blog.